RSPCA - ELTON’S STORY OF TRANSFORMATION

DRTV ad production for the RSPCA for use across all channels to encourage the audience to sign up to RSPCA sponsorship. The DRTV follows Elton from rescue; scared, injured and alone through to his adoption day; a happy future ahead. 

We worked alongside our brilliant friends at the agency Arthur London to create a video storyboard that ensured the RSPCA’s work with dogs like Elton shone through at each stage of his journey and the film. On screen motion graphics reinforced the commitment the RSPCA show when they rescue an animal each and every day. Our video pre-production team worked on casting our main character ‘Elton’ and a family for the rescue scene. We worked alongside real inspectors to ensure that what was shown on screen throughout the video production was true to a real rescue and journey to recovery. Our experienced edit teams ensured the DRTV film was delivered in a variety of formats, both long and short form videos, for use alongside other digital and print campaign collateral.

Director – Harry Chambers

Producers - Isabel Chambers & Jevon O’Neil

Composer – Sam Arles

Director of Photography – Andrew Mickleburgh

Editor - Hugh Allen

Colourist – Hugh Allen

Production Company - Nutmeg Productions

Agency - Arthur London

Thanks to: RSPCA UK